Peter Cooper

When Peter Cooper founded this company in 1981, he decided that the best way to build it was the same way Volkswagen design and construct their cars - with quality and reliability running through it from top to toe. Sticking to this policy for over thirty years is what has turned Peter Cooper Group into the pre-eminent independently-owned Volkswagen dealership along the South Coast, from Southampton and Portsmouth to Chichester, from the New Forest to Worthing in West Sussex.

Insistence on hiring the best people, giving them the best training, and investing in the best resources, ensures we provide Peter Cooper's customers with the best possible service, from the moment they come into contact with us, all the way through their ownership of a Volkswagen.

We started as a family business at Hedge End, and soon became not just a dealership but a landmark.